A small app for one
little thought a day.

Daydreamz is a mobile-first journaling app built around one small prompt a day. I designed it in Figma and built it in Lovable as a product experiment — extending the ideas behind my portfolio into a new space, one centered less around my own work and more around giving other people a place to express themselves.

There’s no larger business plan behind it. It’s a thought experiment, built to be used, played with, and enjoyed.

What happens after someone
visits your portfolio?

My portfolio was submitted for several design awards, which brought a lot more attention and interaction to it than I originally expected.

It’s designed as an interactive desktop, so there’s already quite a bit to do: people can leave sticky notes, drop stickers, name their cursor, and move through the space alongside other visitors. I wanted visiting it to feel less like scrolling through a collection of work and more like spending time somewhere — with small, delightful experiences built into the space for people to discover.

But ultimately, a portfolio is still a space for me to express myself. Daydreamz started with the idea of extending that experience outward.

From thoughtful consumption
to self-expression.

A lot of our time online is spent consuming things other people made. I was interested in creating a different kind of interaction: something that could begin with thoughtful consumption but eventually invite you to make, answer, decorate, or leave something of your own behind.

One question a day. Answer it or don’t. Add a photo. Drop a sticker somewhere. Draw something. Save the song you keep playing. Write down what you’re reading or watching. The goal isn’t productivity — it’s expression.

Designed around delight,
not productivity.

Home screen · install to phone

Mobile only, on purpose

The interactions are small and casual, so Daydreamz should be something you open whenever you have a thought — not something that requires sitting down at a computer.

A small visual world

Blue gradients, rounded type, a butter-yellow accent, and lots of open space. Connected to the playful world of the portfolio without recreating it. More like looking out a window than opening another dashboard.

No streaks, no pressure

No streaks to maintain, no pressure to complete an entry. The language follows: “keep a little piece of today,” rather than “complete today’s entry.” Forget about it for three days and nothing has been lost.

Not every product
needs to become a business.

Daydreamz is intentionally a thought experiment. There’s no roadmap toward monetization and no larger plan to turn it into a journaling company. Its purpose is much closer to the portfolio it came from: make something thoughtful, put it into the world, and give people an interesting way to interact with it.

The portfolio begins with my own expression. Daydreamz extends that idea by giving some of that space back to the person visiting it. For someone who finds my portfolio, enjoys spending time there, and wants to keep exploring, Daydreamz becomes another little world they can step into — except this time, it’s theirs.

It’s live, it’s still changing, and that’s really the point.

From concept
to build.

I design JNPR.LABS templates from initial visual direction through responsive implementation in Framer. This project shows how I translate a visual concept into a system that can be built.

Establishing
the visual system.

The visual direction started with imagery, then expanded into typography, color, spacing, and grid rules that carry across the site.

Defining how
the layout behaves.

Desktop, tablet, and mobile layouts are built on a shared grid and annotated where responsive behavior, sizing, states, or component changes need to be explicit.

Taking the design
into production.

For this project, I handled implementation in Framer, carrying the responsive system from Figma into a working site and refining it in the browser.

The finished
experience.

The final site carries the same visual system across desktop, tablet, and mobile.

Designing an AI Concierge for a Complex Wellness Ecosystem

Life Time had evolved far beyond a traditional fitness app. Members could book classes, reserve childcare, browse articles, shop products, register for events, and access hundreds of services — all within a single experience. As the platform continued to grow, discovering information became increasingly difficult, resulting in high volumes of repetitive questions for the in-house concierge team.

At the same time, Life Time was preparing to launch an AI-powered assistant and expand the app beyond members. I joined the initiative to lead discovery efforts that would help define how an AI concierge could become a more intuitive way for users to navigate the ecosystem.

Hundreds of services.
One hard question: where?

Although the app offered hundreds of valuable services, they were distributed across many different business units and navigation paths. Members frequently contacted concierge staff with simple questions like:

The information often already existed inside the app — it simply wasn't easy to find. The challenge wasn't creating more features. It was creating a simpler way for people to access the ones that already existed.

Reflection

This project reinforced that successful AI experiences begin long before interface design. Rather than starting with technology, we began by understanding people: what they asked, where they struggled, and how they naturally sought information. Those insights became the foundation for designing a conversational experience that served both users and the business.

Scaling a Growing Fitness Content Library

Life Time's On Demand platform was rapidly expanding. With a new production studio, the business was preparing to release hundreds of high-quality fitness classes across yoga, strength, cycling, Pilates, meditation, and more. The existing experience wasn't built to support that scale.

Members were presented with a continuous feed of videos, making it increasingly difficult to discover relevant content as the library grew. I led the redesign of the On Demand discovery experience, balancing immediate business needs with a long-term product vision that could scale alongside the platform.

Hundreds of new classes,
one endless feed.

The On Demand experience had outgrown its original design. As hundreds of new classes were added, users were expected to browse a single, continuously scrolling feed to find workouts. While this worked for a smaller library, it became increasingly difficult to discover content as the platform expanded.

At the same time, the organization faced competing priorities. The brand team was preparing a company-wide rebrand, while engineering resources were focused on rebuilding the broader Life Time app. The challenge became finding a solution that improved discovery immediately while creating a roadmap for a more robust experience in the future.

Reflection

One of the most valuable lessons from this project was recognizing that good product design isn't always about delivering the ideal solution immediately. Sometimes the best outcome is creating a strategy that balances user needs, technical constraints, and business priorities while moving the product forward incrementally.